5-Card Friday
A Bi-Weekly Update from the ITS UX Team
An Overview of The Factors of Success for New Product Development
Bringing a successful product to market is a team effort. While designers are responsible for usability, utility and the rest of the user experience there are many factors which contribute to the success or failure of new product development and many of these are outside of the designer’s direct control.
Flip the card over to learn more.
An Overview of The Factors of Success for New Product Development
The figure on the front of this card shows the main factors which contribute to new product development success as promoted by Gonzales and Palacios in 2002:
- Knowledge Management
- Market Orientation
- New Product Development Process
- New Product Development Speed
- New Product Development Strategies
- New Product Development Teams
- Technology
- Top Management Support
Read Full Article
Amazon Finally A/B Tests Their Full Vs. Fixed Width Layout In This Experiment
Amazon has become an ecommerce giant over the years, and it's always exciting to see them A/B test new layouts (thinking that revenue is the conversion they mostly use to judge the winning designs). Check out this experiment that tested different layouts on their product pages... the winner is surprising!
Learn more on the back of this card.
Amazon Testing Product Page Layouts
The experiment was visible on wider monitors where the main content column was set to either full width (control) or fixed to 1500 pixels (B variation). Personally, seeing numerous product pages stretched to their full width always felt a little odd.
Now we know that as Amazon's fixed width experiment finished and was implemented, perhaps such layouts might be a little better than not.
Read the Article
Success States Design
When users interact with a product, they have a goal that they want to achieve. Success states inform users that they are closer to achieving a goal or already achieved the goal.
Flip the card over to learn more.
Success States Design
Every user interaction with a product can be described as a story. Every story has a beginning, a middle, and an end. But almost in every story, it’s possible to find the moments that make the experience truly memorable. Product designers use a particular state to celebrate such moments — success states.
Read Full Article
Age & Gender of APA's Users
After changes to APA's Privacy Policy a couple of years ago, we started enabling the Demographic and Interests reports in Google Analytics for our websites and web applications.
Understanding our audience composition in terms of gender, age, and interests allows us to understand the kinds of creative content we need to develop and the kinds of audiences we need to develop for marketing and remarketing campaigns.
Flip the card over to learn more.
Age & Gender of APA's Users
Identifying the demographics of valuable and potentially valuable customers is useful for targeting campaigns and building audiences for remarketing.
The Age, Gender, and Interests reports all include engagement and conversion metrics. You can start from any of these reports to build a picture of your high-value customers.
Gender & Age - Google Analytics - APA's Websites
Gender & Age - Google Analytics - APA's Web Applications
You might be wondering where Google Analytics get the age and gender data... Read the article below to find out!
Learn More
Need Design Inspiration?
Muzli Search is a "web-wide search engine for design inspiration." You can search for colors, keywords, and even just different types of design and style, and return results from around the web that can inspire your designs.
Flip the card over to learn more.
Muzli Search
If you're into web, graphic, user experience, or user interface design, this is a great site to explore different colors and even templates for your next project.
For the image on the front of this card, you'll see we input in the "APA Brand Blue" hexidecimal (#004A98) to see other sites, illustrations, and logos using this color.
In addition to searching for colors and designs using those colors, some really cool searches to try are "pricing page," "landing page," and "login form."
On the top-left of the desktop search screen, you'll also see a dropdown for other Muzli searches—Inspiration, Collections, and Colors. And, with the Colors search, you can explore new color palettes and even download them as SVG files.
These are all great tools to help with elevating your designs!
Try Muzli Search Now